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Opulence Jewellery

About the brand:

Opulence Jewellery is a concept brand that is based on a high-end jewellery designer targeting high net-worth individuals. The hypothetical online store is only part of the experience, as the store also has a physical store. We thought it was important to demonstrate a multi-channel retailer, who uses physical retail (as well as solely online) to show that we are able to offer packages that include integrated physical and online sales channels.

The brand design process:

The brand design process:

The design process involved the heavy use of monochrome colours - to add an air of sophistication, use of custom CSS and heavy emphasis on making content impactful (via use of borders, textures and custom meta-fields).

The design process involved the heavy use of monochrome colours - to add an air of sophistication, use of custom CSS and heavy emphasis on making content impactful (via use of borders, textures and custom meta-fields).

SERVICES

Services that were used:

This site is an example of a complete web development package that we offer. It is a full complete web design package offering everything from; images, site design and written content.

We provided complete web design services for this site. The site has a left-hand vertical menu bar, and is mobile optimised. The site contains custom CSS, image editing, custom illustrations (that often feature product images to give more texture to the page) and other modifications to give the site a unique feel.

This project also contains an extensive use of meta-fields to ensure that users are provided with unique content throughout.

This site has been designed with SEO principles in mind. Each image/ text has the necessary alt-tag's/ meta data and keywords have been researched accordingly.

All elements of the branded elements of this site from the logo, typography, artwork and written content have been designed by our team.

The site uses a mixture of images provided by Adobe Stock images and our personal artwork. Each product photo has been professionally aligned and had background removal taken out by our experienced team. Any image used has been edited in someway by our team.

We designed the logo, all images have also been edited and designed by our team to create custom textured content.

The site features a range of written content created by us - ranging from headlines, to product pages (and everything in-between).

Opulence Jewellery is all about luxury, decadence and opulence. We really enjoyed working on this project. - especially the visual elements.

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